Tag Archives: Staple Design

My Motto From NYC

Last time I went to New York was almost three years ago. This Motto poster I saw in Reed Space really struck a chord with me. It was just what I needed to see, at exactly the right moment, to help me start doing things a bit differently and break through some mistakes I kept making.

Motto - Staple X Cole Winston Moss

Motto was the result of a collaboration between C. W. Moss and Staple Design based on a phrase from founder Jeff Staple. It was the first poster Staples Design did.

“If you’re just doing things in the moment & not reflecting on how you could do them better, it’s very unlikely you’ll improve.

The takeaway!

Focus on technique, even during playtime. Mindless participation is not enough. Knowing you’re doing something wrong isn’t the same as doing it right. Once you’ve isolated problem areas, think about how you can avoid making mistakes. Performance gains come by recognizing flaws you’d like to pretend don’t exist.” Jeff Staple

I love the quote and the way Moss brings it to life with his illustration is genius. I’m so pleased that I bought this when I did as it doesn’t look like it’s available to buy anymore. But there’s so much interesting stuff over at Staple Design and Moss’s website and plenty to hanker after in the Reed Space Online Shop that I’m sure you’ll find your own inspiration.

Tagged , , , , , ,
%d bloggers like this: